In this episode, Swarna Shiv, CEO and founder of Unsmudgeable, delves into the challenges of smudged eyewear and how her company is revolutionizing lens technology. Unsmudgeable aims to eliminate the safety and productivity issues caused by smudged glasses, a huge problem that affects millions of people globally. Swarna shares insights into how the company started, the unique technology behind their coatings, and the journey from idea to patent-pending innovation.

Unsmudgeable’s focus for 2025 is commercialization and they are actively working with lens manufacturers to apply this technology to various surfaces. Swarna explains their strategy for scaling up through equity crowdfunding and emphasizes the importance of sustainability in their product development. Tune in to be informed and inspired.

The key takeaways from this episode are:

• Unsmudgeable is addressing the global issue of smudged lenses, which affects both safety and productivity, particularly in high-stress occupations.
• The company’s unique coating allows users to see through smudges by manipulating surface tension and light, making the smudges unnoticeable from most viewing angles.
• Unsmudgeable is PFAS-free and environmentally conscious, aligning with future regulatory changes such as the European Union’s impending ban on PFAS chemicals by 2030.
• The company has support from DuPont and is based in Wilmington, Delaware, with a focus on scaling up manufacturing and securing pilots and revenue-generating contracts.
• Swarna has launched an equity crowdfunding campaign on WeFunder to raise $250K for further development and hiring specialized talent to achieve their commercialization goals.

https://wefunder.com/unsmudgeable/